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Morning routines often reveal more than just how people start the day. They show what gets prioritised, what gets skipped, and which habits quietly shape everyday life across the UK. Drawing on a survey of 775 British adults conducted in April 2026, these findings offer a revealing look at how long Brits spent getting ready, which routines stuck, and where hygiene standards sometimes slipped.
Key Findings
- Brits spend an average of 44 minutes getting ready on a weekday, adding up to roughly 8 full days a year.
- 42% of Brits scroll social media as part of their morning routine, and 29% check work emails before leaving the house.
- 35% of Brits have left the house without brushing their teeth, and 46% have gone two or more days in a row without showering.
- 75% of Brits have faked a shower at least once, with deodorant (50%), rinsing specific areas (46%), and a change of fresh clothes (39%) as the most common substitutes.
How Brits Start the Day
Not all morning routines are created equal. How long Brits spend getting ready each weekday comes down to one key factor: their working arrangements.
- Brits spend an average of 44 minutes getting ready on a weekday, with women averaging 47 minutes and men 41.
- Gen X spends the longest on their morning routine at 48 minutes, while Gen Z clocks in at 41.
- 42% of Brits scroll social media as part of their morning routine, rising to 65% of Gen Z.
- 65% of Brits drink coffee or tea in the morning, including 80% of baby boomers and 50% of Gen Z.
- 53% of Brits include skincare in their morning routine, including 73% of women and 30% of men.
- 47% of Brits shower every day, rising to 66% of those earning over £100K and falling to 42% of those earning under £50K.
The Hygiene Habits Brits Would Rather Keep Quiet
- 35% of Brits have left the house without brushing their teeth, including 41% of men and 31% of women.
- 45% of Gen Z have left the house without brushing their teeth, falling to 22% of baby boomers.
- 16% of Brits say they never skip any hygiene step when running late, rising to 25% of baby boomers and falling to 9% of Gen Z.
- 35% of Brits have left the house without brushing their teeth, falling to 20% of those earning over £100K.
- 46% of Brits have gone two or more days in a row without showering, falling to 36% of those earning over £100K.
- 75% of Brits have faked a shower at least once, with deodorant (50%), rinsing specific areas (46%), and a change of fresh clothes (39%) as the most common substitutes.
Methodology
We surveyed 775 British adults on their weekday morning habits, hygiene routines, and time spent getting ready before leaving the house or starting their workday. Respondents were distributed across generations, with millennials representing 40% of the sample, Gen X 29%, Gen Z 21%, and baby boomers 11%.
The sample included 54% women and 45% men, with respondents spanning commuter, hybrid, and fully remote work settings, as well as a range of annual household income levels. The survey was conducted using SurveyMonkey in April 2026. All percentages are rounded to the nearest whole number.
About QS Supplies
QS Supplies helps UK homeowners create stylish, practical spaces with a wide range of bathroom and kitchen products, from elegant bathroom furniture to modern bathroom accessories. Whether the goal is a full renovation or a simple refresh, the brand offers solutions that make everyday routines feel more comfortable and considered.
Fair Use Statement
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